Sign up for Free 'Nutrition: Fact or Fiction' Guide?

Weight Loss


Yo-Yo Dieting is the consistent decreasing (when you initially start a diet) and increasing (when you end the diet) of your body weight over time.   The more you try diet through this cycle, the greater the probability you’ll continue to gain weight in the long term.   It’s also a primary reason why 95% of all diets fail.  In his book, “Fat Loss Forever”, Dr. Layne Norton describes our body’s “self defense system” that is activated whenever we diet.   This self defense system is an evolutionary human trait that was originally adapted to prevent dying from starvation.  The degree to which our body’s self-defense system works is dependent upon how much we’re restricting calories and how long/often we’ve been dieting.   The greater our calorie deficit, longer or more frequently we’ve been dieting, the more difficult it will be for us to be successful in weight loss.  Dr. Norton lays out the self defense system in 3 parts:

  • Defend – Metabolic adaptation, in which our metabolism slows down to defend against starvation.  Our metabolism becomes slower than what it should be based on predictive equations.  This prevents further weight loss and is the cause of why we “plateau”.
  • Restore – An increase in hunger and promotion of fat storage while we’re dieting.  This sets the stage for rapid weight gain once we stop dieting.
  • Prevent – The increase in the number of fat cells if we regain weight, post-diet, too quickly.   This prevents us from future weight loss, or at least makes it much more difficult.

Our self-defense system came in handy when our ancestors needed to hunt and gather their food.  Without it, they would have faced the possibility of starvation.  In modern times, especially in developed nations, food scarcity is not an issue.   In fact, we have more food options than we know what to do with.  Combined that, with a sedentary lifestyle, and it’s easy to see why so many of us are looking to lose weight.  Unfortunately, that same self defense system that protected our ancestors from starvation is the same mechanism that prevents us from sustainably losing weight, especially with the restrictive approach of many popular diets.   With these odds stacked against us, it’s imperative to take a weight loss approach with sustainability as a top priority.


Healthy Habits + Motivation + Accountability = Progress & Success

At 3S Nutrition, it’s a collaborative effort between you and us! Our approach goes well beyond just assigning you a meal plan, giving you some helpful tips, and sending you on your way. We make an honest effort to get to know you, as a person, in all aspects of your life. It all plays a part in the daily decisions you ultimately make regarding diet and nutrition, which in turn affects your health and well-being.

Our free initial consultation begins with a 30 minute phone interview to gain a better understanding of your primary goals and underlying motivations. WHY are these goals important to you and what value will they bring to you once achieved? This provides the ideal starting point on your health journey!


Jean Coleman

“I found Keith’s philosophy easy to implement into everyday life.”

Danielle Cobb

“Keith took the time to speak with my son to teach him to be mindful of his eating habits.”

Brandon Mann

“Keith helped give me gain more energy to perform harder in the gym and on the field.”

Shawn Allen

“Keith provided a healthy and viable alternative for my children.”

Fred Carlson

“Keith’s approach incorporated food choices and activities tailored to me.”

Leon Briggs

“After four months of working with Keith I lose 30lbs with simple choices.”

Lisa Dunn

“Keith has helped prevent hunger and binging like I’ve experienced in the past.”

John Finnigan

“Keith analyzed all the information and delivered a realistic game plan.”

click here to find all of our reviews on google!


or maybe just give us a call?